Our largest practice, and the one built on the deepest bench. Seat-level research, campaign design and a staffed war room — delivered across Indian states and union territories, with UK counsel available where a client’s audience crosses the corridor.
India is not one electorate. A margin that holds in a western-belt urban seat collapses in a rural constituency four hours away, and a message that carries a district capital can read as an insult in the villages around it. Our electoral work is organised around that fact: nothing is written centrally and shipped outward. Teams are raised in-state, briefed on the seat, and held to the decision window rather than the reporting cycle.
The whole plan on one page before any of it is spent — phasing, resourcing, ward sequencing and the milestone map from announcement to counting day. We build it so a constituency team can run it without us in the room.
A seat read that goes past the headline margin: caste and community composition, past-cycle swing pockets, incumbency drag, migration effects and the booths that actually decide the result.
Polling-station granularity. Turnout history, dominant community, agent coverage gaps and the specific booths where a two-hundred-vote shift changes the outcome.
Trained enumerator teams working verified household lists with scripted capture, supervised daily and geo-stamped. Contact rate and refusal rate are reported alongside the findings, not buried.
Repeat-wave tracking through the campaign, not one snapshot in month one. Movement is what matters, so the instrument stays fixed and the waves stay comparable.
Quota-designed studies across region, gender, community, age and education, reported with sample sizes and margins stated plainly. We will tell you when a number is too soft to act on.
Once counting closes, what actually moved — booth by booth, against our own pre-poll model. We publish where we were wrong internally, because that is how the next model gets better.
Sourced, documented files on opponents and, just as important, on your own record. Every claim carries a citation. Nothing goes in that we would not defend in a press conference.
Biography, record and message aligned to what the seat will actually accept — including the parts of a record best addressed early rather than defended late.
Recruitment, verification and activation of party workers down to ward level, with a roll that survives audit rather than a headcount that flatters a report.
Roll reconciliation across revisions, additions and deletions tracked cycle to cycle, and slip preparation planned against the distribution capacity that actually exists on the ground.
The ElectWise room, staffed through the campaign window by the same principals who brief you — so a line moving on a screen and a phone line to the field are minutes apart, not days.
Initial conversations are treated as confidential regardless of whether an engagement opens.